Social media has become a way of life for millions. With the blogosphere, Facebook, Twitter, LinkedIn, and seemingly more daily (there are over 400 ‘sharing’ sites alone), the list of ways to connect with audience and ways to market and ways to leave people alone is growing far too fast for most people (and writers, most of whom believe they should be writing instead of posting on Facebook too often).
I can’t keep up. I’ve tried. I love to read the latest blog post, see who’s posted what, and declare something to the world via social media. I also love and need time to write, and it can be a difficult balance. I’m on Twitter, and LinkedIn, and of course Facebook. I get a weekly email from Digg. I’m on Google Reader.
It’s a bit much. That’s why I have gurus.
Gurus are awesome. They can tell you what you need to know, and the ability to tap into their knowledge is one of the best parts of what the internet can do for writers. Here are four I like and follow regularly, in no particular order.
- Jeff Bullas tweets…a lot. He tweets old material, new material, and he has great article titles that make you want to read them. I do frequently, because he does a great deal of research into who’s using social media, ways that others are being effective in the arena, and practical info on measurables. Much good stuff here.
- Tony Eldridge’s website, Marketing Tips for Writers, is a great resource for maximizing your knowledge of how writers can use social media to their advantage (and make friends in the process).
- Jane Friedman has been editor of Writer’s Digest and now teaches about electronic media at the University of Cincinnati. She stays on top of writer-related social media, and knows what she’s talking about. She shares great information and insight in a straightforward, likeable style. Among other gems, she has a weekly ‘best tweets for writers’ post.
- Social Media Examiner is what the name says it is, and they do a good job of it. Good, timely articles on the latest and greatest. Love the little guy with the magnifying glass, too.
There are countless other gurus out there, and there’s one catering to your information needs, whether you want to know how to market your work or just how these people converse on Twitter with 140 characters and piles of hashtags. Find one, or two, or eighteen if you can handle it. It’ll be a good complement to your muse.